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DABF

Branding | Art Direction

 

To celebrate the friendship in the group of four, DABF is created.
Each letter comes from the first letter of each member’s name: Ducky, Anubis, Ben, and Frances

 

Logo Design

To apply minimalism, only some special characteristics are imported. To present DABF as an all-rounded group, each member’s head is facing to different directions, which is 90˚ differ from the next member.

 

Stationary Design

Christmas cards of DABF are created in different belonging geometry. To show the relationship between these shapes and characteristic of members, each card reflects one cut shape, its relating graphics and a highlighted sign in the logo at the bottom.

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All cover are made with the 4 core geometry with the same order. 

Beside the 4 core shapes, card of each member are only decorating by their own shape.

 
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Handmade dolls are made of felt as this material can be easily shaped into any form with a warm and cute image.

For keeping the neat theme, there is nothing changed from the logo but adding the eyes to enhance the characteristics.